• STOP using soap to cleanse – this strips the skin of good oils and changes ph levels.
• Use your fingers to massage the cleanser in for a few minutes. Let the cleanser sit on the skin for a few minutes to activate before removal (aids desquamation process).
• Remove cleanser with tepid water which helps keeps skin structure firmer.

After cleansing, skin will appear fresher, smoother and more radiant. The first line of skin barrier defense is the acid mantle (protective layer). Second line of defense is the stratum corneum - (outermost layer). We can see some of this with our eyes. It is the dead skin on our face. Some layers are microscopically removed with our cleanser. An A.H.A cleanser is the best option for this as it helps to dissolve dead skin cells. Some cleansers may slow down the shedding of cells, preventing clogging. Cleansers can help as part of the process to restore impaired acid mantle through cellular renewal. Fluids found on the skin's outermost layer are sebaceous fluid (oils), sudoriferous fluids (sweat), lipids and natural moisturising factors. Internal and external factors, such as chemicals, can bring imbalance.